Melt TV | Episode 121 | Mayur Hola

melt, June 12, 2021

"We have to stay relevant for all our customers."

Over the last one year, the hospitality sector has been facing tremendous challenges. The COVID-19 pandemic has hit the industry hard, resulting in many hotels halting operations or shutting down permanently. Despite the setbacks, OYO Hotels & Homes has released multiple ad campaigns throughout the Covid period. Be it the brand’s film campaigns such as “Come to Oyo” and “Relationships” or print ads such as “VaccinAid” and “OYO Care”, the hospitality chain has constantly found ways to advertise and communicate with consumers through various media. To know more about the rationale behind OYO’s marketing strategy, Anant Rangaswami (Editor of MELT) is in conversation with Mayur Hola (Head of Global Brand, OYO).