Media
Articles by Media
November 27, 2017
Media:
Zee Turns 25, Gets Future Proof
"I’m pretty confident that this company is now ready for a level of growth to take us from a ~$8bn to ~$50bn company."
November 23, 2017
Media:
Punit Goenka: “We Are Ready For The Next Level Of Growth”
Punit Goenka (MD & CEO, ZEEL) on what the future holds for Zee Entertainment Enterprises Ltd
November 21, 2017
Media:
There’s An Acute Shortage Of TV Inventory, Not A Glut
How valuable is your inventory? Anant Rangaswami answers.
October 31, 2017
Media:
Inside Rob Norman’s Head
What's keeping GroupM's Rob Norman occupied? We sift through his Twitter feed to find out what's inside Rob Norman's head.
September 14, 2017
Media:
Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017
As Virtual Reality becomes the next big content trend, filmmaker, speaker and consultant Clyde DeSouza helps examine the psychological impact the technology has on the audience, and why everyone must treat VR differently.
September 14, 2017
Media:
Swapnil Sinha on “Marketing Measurement Via Attribution” at #ZeeMelt 2017
What is Google's Attribution Model, and how can brands and marketers adapt their approach to measuring and analyzing evolving user behaviour? Answers by Google's Swapnil Sinha.
September 14, 2017
Media:
Arun Pattabhiraman on “Mobile Video Done Right” at #ZeeMelt 2017
An in-depth session on one of the most popular creative outlets for communication today, Mobile Video by InMobi's Arun Pattabhiraman.
September 14, 2017
Media:
Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017
India's at a very exciting phase with its base of 300mn smartphone users, that translates to only a 30% market penetration rate.
September 14, 2017
Media:
Prabhvir Samhey’s “Programmatic 101” at #ZeeMelt 2017
Google's Prabhvir Samhey is your guide in this talk that builds an understanding of Programmatic. From what it is, to why it is the hottest topic today in online advertising.
September 14, 2017
Media:
Pratham Hegde on Digital Marketing Measurement at #ZeeMelt 2017
Facebook's Pratham Hegde unravels the opportunities for advertisers on the social media platform.