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Zee Turns 25, Gets Future Proof

"I’m pretty confident that this company is now ready for a level of growth to take us from a ~$8bn to ~$50bn company."

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Punit Goenka: “We Are Ready For The Next Level Of Growth”

Punit Goenka (MD & CEO, ZEEL) on what the future holds for Zee Entertainment Enterprises Ltd

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There’s An Acute Shortage Of TV Inventory, Not A Glut

How valuable is your inventory? Anant Rangaswami answers.

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Inside Rob Norman’s Head

What's keeping GroupM's Rob Norman occupied? We sift through his Twitter feed to find out what's inside Rob Norman's head.

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Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

As Virtual Reality becomes the next big content trend, filmmaker, speaker and consultant Clyde DeSouza helps examine the psychological impact the technology has on the audience, and why everyone must treat VR differently.

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Swapnil Sinha on “Marketing Measurement Via Attribution” at #ZeeMelt 2017

What is Google's Attribution Model, and how can brands and marketers adapt their approach to measuring and analyzing evolving user behaviour? Answers by Google's Swapnil Sinha.

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Arun Pattabhiraman on “Mobile Video Done Right” at #ZeeMelt 2017

An in-depth session on one of the most popular creative outlets for communication today, Mobile Video by InMobi's Arun Pattabhiraman.

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Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017

India's at a very exciting phase with its base of 300mn smartphone users, that translates to only a 30% market penetration rate.

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Prabhvir Samhey’s “Programmatic 101” at #ZeeMelt 2017

Google's Prabhvir Samhey is your guide in this talk that builds an understanding of Programmatic. From what it is, to why it is the hottest topic today in online advertising.

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Pratham Hegde on Digital Marketing Measurement at #ZeeMelt 2017

Facebook's Pratham Hegde unravels the opportunities for advertisers on the social media platform.