Pratham Hegde on Digital Marketing Measurement at #ZeeMelt 2017

Animesh Das, September 14, 2017

Facebook's Pratham Hegde unravels the opportunities for advertisers on the social media platform.

We’re in a world with a bunch of offline media channels, and ever evolving platforms with their own set of metrics. How does Facebook create a measurement framework that can cut across all these channels, and yet, measure everything effectively? Pratham Hegde answers.

ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit