February 24, 2024

Media:

Melt TV | Episode 257 | Sam Balsara Explains Why “Indian AdEx Has Hit A Speed Breaker” & More

"Advertisers should focus on volume growth, not just profit growth."

February 16, 2024

Media:

Melt TV | Episode 256 | “Remain Optimistic About The Industry”, says GroupM India’s TYNY Report 2024

“Despite facing macroeconomic challenges, we remain optimistic about the industry. At 10.2% India will be the fastest growing top market.

January 5, 2024

Media:

Melt | Episode 248 | Shashi Sinha talks measurement, media, the future of BARC India & More!

April 29, 2023

Media:

Melt TV | Episode 215 | GroupM South Asia’s Vinit Karnik On Sports Sponsorship In India

"Brands who want to engage a niche audience should look beyond cricket at other emerging sports."

February 24, 2023

Media:

Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023

"In 2022, Digital finally overtook TV as the single largest medium as per AdEx".

January 27, 2023

Media:

Melt TV | Episode 202 | Wavemaker India’s Vishal Jacob breaks down “Spotlight 23”

"Marketers need to build a cohesive experience across all digital touchpoints."

November 19, 2022

Media:

Melt TV | Episode 192 | QYOU Media’s Curt Marvis on Social Video & Influencer Marketing

"10 years from now, most of our business will happen on app-based platforms."

July 25, 2022

Media:

GroupM BREW : 10 takeaways for marketers

April 11, 2022

Media:

Melt TV | Episode 161 | Vinit Karnik

"Sports sponsorship in India crossed INR 9,500 crores in 2021."

March 11, 2022

Media:

Melt TV | Episode 157 | Sam Balsara

The report estimates that India will continue to be the fastest-growing advertising market in the world, while Global AdEx is estimated to grow at 11%.