Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017

Animesh Das, September 14, 2017

India's at a very exciting phase with its base of 300mn smartphone users, that translates to only a 30% market penetration rate.

With over 400 million Internet users, and over 300 million smartphone users, the potential and reach of mobile video in India is undeniable. Google’s Samir Bikram Singh helps you chart ways to capture this demographic’s attention like never before.

ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit