Media
Articles by Media
June 29, 2020
Media:
Melt TV | Episode 72 | Harit Nagpal (MD & CEO, Tata Sky)
"Television will continue to be the dominant medium in India."
May 18, 2020
Media:
Forget the IPL till you can bring back the noise
Anant Rangaswami (Editor, Melt) on why empty stadiums – and silent stadiums – do not make for great viewing.
March 30, 2020
Media:
Time Is On The Side Of Newspapers
Print has the TIME to check and cross-check and fact-check, something the pressure that news TV and digital do not have in the high-octane breaking news world that they live in.
March 24, 2020
News:
Melt Update | 24 March | MIB Instructs States And UTs To Ensure Smooth Functioning Of Print And Electronic Media & More
Meanwhile, Vishwajeet Singh Rana, Country Head India and Senior Vice President at TBWA\Media Arts Lab, quits
March 23, 2020
News:
Melt Update | 23 March | No Newspapers To Be Delivered In Mumbai From Today & MORE
In other news, ZEE appoints Piyush Pandey as independent director of the company.
November 7, 2019
Media:
Melt TV | Episode 54 | Toby Jenner (Global CEO, Wavemaker)
The evolution of the network media agency.
August 12, 2019
Media:
Zee Melt 2019 | Does gender sensitivity add value to media planning/buying?
The Collective debates on a topic that doesn't get enough attention.
August 12, 2019
Media:
Zee Melt 2019 | Is print relevant at all?
What can a brand do with the print medium?
August 12, 2019
Media:
Zee Melt 2019 | Toothpaste, TV, Tea.
Solid research and discussion on the Indian consumer.
August 12, 2019
Media:
Zee Melt 2019 | Television, content & the brave young world.
Myleeta Aga on what's new in Television content.