Media

Articles by Media

Media:

Melt TV | Episode 72 | Harit Nagpal (MD & CEO, Tata Sky)

"Television will continue to be the dominant medium in India."

Media:

Forget the IPL till you can bring back the noise

Anant Rangaswami (Editor, Melt) on why empty stadiums – and silent stadiums – do not make for great viewing.

Media:

Time Is On The Side Of Newspapers

Print has the TIME to check and cross-check and fact-check, something the pressure that news TV and digital do not have in the high-octane breaking news world that they live in.

News:

Melt Update | 24 March | MIB Instructs States And UTs To Ensure Smooth Functioning Of Print And Electronic Media & More

Meanwhile, Vishwajeet Singh Rana, Country Head India and Senior Vice President at TBWA\Media Arts Lab, quits

News:

Melt Update | 23 March | No Newspapers To Be Delivered In Mumbai From Today & MORE

In other news, ZEE appoints Piyush Pandey as independent director of the company.

Media:

Melt TV | Episode 54 | Toby Jenner (Global CEO, Wavemaker)

The evolution of the network media agency.

Media:

Zee Melt 2019 | Does gender sensitivity add value to media planning/buying?

The Collective debates on a topic that doesn't get enough attention.

Media:

Zee Melt 2019 | Is print relevant at all?

What can a brand do with the print medium?

Media:

Zee Melt 2019 | Toothpaste, TV, Tea.

Solid research and discussion on the Indian consumer.

Media:

Zee Melt 2019 | Television, content & the brave young world.

Myleeta Aga on what's new in Television content.