September 13, 2017
September 13, 2017
Media:
How will Machine Learning and Artificial Intelligence change Google's Marketing Platforms? Google's Abhinav Chetan explains at Zee MELT 2017.
September 13, 2017
September 13, 2017
Media:
What are the key trends that will shape the future of marketing and media professionals? PHD India's Predestination attempts to answer that very question.
September 13, 2017
September 13, 2017
Media:
Kantar Media's Nick Burfitt shares the results of "Dimensions", a study that considers the impact of communications from the twin perspectives of the industry leaders, and the consumers they are trying to reach.
September 13, 2017
September 13, 2017
Media:
How do you build a content partnership that works for both the publisher and the brand? David Weeks explains all in this session, where he talks about The Week's association with Rolex.
September 13, 2017
September 13, 2017
Media:
Google India's Neel Murty shares thoughts on how marketers should define success in the ever-evolving world of smartphones and apps.
September 12, 2017
September 12, 2017
Media:
Real time broadcasts command premium consumer attention, but are successful only when planned well. Twitter's Soumya Parmar shares the know how in this session.
August 7, 2017
August 7, 2017
Media:
Digital video is being unbundled into ad-supported and subscription supported content. In that on-going fission, lies opportunities for a new kind of marketing, that marries story-telling and computing.
August 7, 2017
August 7, 2017
Media:
The voice must be original, interesting and, above all, experimentative. If ever a torrential deluge of content has threatened to drown us, it’s now.
August 7, 2017
August 7, 2017
Media:
What in heaven is content? To some, it’s just an ad. To some, it’s a bespoke article written for a brand. To others, it’s a video that teaches you how to make an omelette. Brand managers are besieged by representatives from content companies, by invitations to content seminars — even by job offers from new, funded and struggling content outfits. The truth is, content is many things. In this issue’s Burning Issue, experts invested in the content business share their views on the content they understand best.
August 4, 2017
August 4, 2017
Media:
It was inevitable. It was only a question of who would be first to pull the trigger, and when.
