Zee Melt 2019 | Does gender sensitivity add value to media planning/buying?

melt, August 12, 2019

The Collective debates on a topic that doesn't get enough attention.

  • Do women see more than men?
  • Are women better negotiators?

This discussion features Vaishali Verma, CEO, Initiative;
Anita Kotwani, Senior Vice-President New Business, Mindshare,
and was moderated by Prathyusha Agarwal, CMO, ZEEL.

This discussion was conducted at Zee MELT 2019, India’s biggest conference for disruptive marketing practices. Visit and sign up for latest updates.