June 30, 2023
June 30, 2023 Advertising:
Advertising:
"India is now perceived as a global creative superpower."
June 23, 2023
June 23, 2023 Marketing:
Marketing:
"Our vision statement is to be the most admired brand that helps people sleep better."
June 17, 2023
June 17, 2023 Advertising:
Advertising:
"Best alone, better together. You have to build a model around integration."
June 10, 2023
June 10, 2023 Advertising:
Advertising:
"Working in jingles and advertising sharpened my instincts," says AR Rahman, winner of the Master Of Creativity award.
June 3, 2023
June 3, 2023 Marketing:
Marketing:
"We have to chase value, not valuations. The brand must provide value to the customer."
May 27, 2023
May 27, 2023 Marketing:
Marketing:
"Conversations are core to brand Tanishq. The brand aims to fuel the aspirations of women."
May 20, 2023
May 20, 2023 Marketing:
Marketing:
"Brand Pepsi is about capturing the spirit of youth in a bottle."
May 13, 2023
May 13, 2023 Marketing:
Marketing:
"Always focus on your brand, product and USP. Technology is just an enabler."
May 6, 2023
May 6, 2023 Advertising:
Advertising:
"Being a force for good definitely translates to growth."
April 29, 2023
April 29, 2023 Media:
Media:
"Brands who want to engage a niche audience should look beyond cricket at other emerging sports."
