melt
Articles by melt
April 21, 2023 Marketing:
Marketing:
Melt TV | Episode 214 | Shubhranshu Singh (Tata Motors CVBU) on Slice-Of-Life Ads, Influencers & More
"Our customer is an entrepreneur. Anybody who is engaged in the process of nation building."
April 14, 2023 Marketing:
Marketing:
Melt TV | Episode 213 | Parle Agro’s Nadia Chauhan On Building Design-Driven Brands & More
"You unlock magic when distribution, sales and marketing actually work together."
April 8, 2023 Marketing:
Marketing:
Melt TV | Episode 212 | HDFC Life’s Vishal Subharwal on Marketing Life Insurance
"India remains an under-penetrated market for life insurance."
March 31, 2023 Marketing:
Marketing:
Melt TV | Episode 211 | Coca-Cola India & SW Asia’s Arnab Roy On Colas, Campaigns, Consumption & More!
"This whole marketing model of big summer campaigns is gone."
March 28, 2023 News:
News:
Melt Update | 28 March | PubMatic partners with Silverpush and MORE
Meanwhile, JioCinema claims 10mn+ viewers for WPL final.
March 27, 2023 News:
News:
Melt Update | 27 March | ZEE Media Corporation to launch 3 channels and MORE
Meanwhile, Ajit Gurnani appointed as CBDO for Publicis Groupe SA, Sachin Tendulkar named JioCinema brand ambassador, Qatar Airways partners with Royal Challengers Bangalore, and Nabendu Bhattacharyya launches Ideacafe.Agency.
March 25, 2023 Marketing:
Marketing:
Melt TV | Episode 210 | Maruti Suzuki India’s Shashank Srivastava on SUVs, EVs, Marketing & More!
"No matter the choice, we will always put customer convenience as our first objective."
March 18, 2023 Marketing:
Marketing:
Melt TV | Episode 209 | Whisper’s #KeepGirlsInSchool Campaign feat. “The Missing Chapter – For Moms”
"Good purpose-driven advertising can be a force for growth."
March 10, 2023 Advertising:
Advertising:
Melt TV | Episode 208 | ASCI’s Manisha Kapoor On Driving Consumer Confidence In Advertising
"The big challenge is to increase citizen awareness against misleading advertising."
March 4, 2023 Marketing:
Marketing:
Melt TV | Episode 207 | Britannia’s Amit Doshi On Digital Bits To Snacky Bites
"Believe that all marketing should be performance oriented."