melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

Marketing:

Melt TV | Episode 214 | Shubhranshu Singh (Tata Motors CVBU) on Slice-Of-Life Ads, Influencers & More

"Our customer is an entrepreneur. Anybody who is engaged in the process of nation building."

Marketing:

Melt TV | Episode 213 | Parle Agro’s Nadia Chauhan On Building Design-Driven Brands & More

"You unlock magic when distribution, sales and marketing actually work together."

Marketing:

Melt TV | Episode 212 | HDFC Life’s Vishal Subharwal on Marketing Life Insurance

"India remains an under-penetrated market for life insurance."

Marketing:

Melt TV | Episode 211 | Coca-Cola India & SW Asia’s Arnab Roy On Colas, Campaigns, Consumption & More!

"This whole marketing model of big summer campaigns is gone."

News:

Melt Update | 28 March | PubMatic partners with Silverpush and MORE

Meanwhile, JioCinema claims 10mn+ viewers for WPL final.

News:

Melt Update | 27 March | ZEE Media Corporation to launch 3 channels and MORE

Meanwhile, Ajit Gurnani appointed as CBDO for Publicis Groupe SA, Sachin Tendulkar named JioCinema brand ambassador, Qatar Airways partners with Royal Challengers Bangalore, and Nabendu Bhattacharyya launches Ideacafe.Agency.

Marketing:

Melt TV | Episode 210 | Maruti Suzuki India’s Shashank Srivastava on SUVs, EVs, Marketing & More!

"No matter the choice, we will always put customer convenience as our first objective."

Marketing:

Melt TV | Episode 209 | Whisper’s #KeepGirlsInSchool Campaign feat. “The Missing Chapter – For Moms”

"Good purpose-driven advertising can be a force for growth."

Advertising:

Melt TV | Episode 208 | ASCI’s Manisha Kapoor On Driving Consumer Confidence In Advertising

"The big challenge is to increase citizen awareness against misleading advertising."

Marketing:

Melt TV | Episode 207 | Britannia’s Amit Doshi On Digital Bits To Snacky Bites

"Believe that all marketing should be performance oriented."