melt
Articles by melt
September 5, 2023 Advertising:
Advertising:
Shortlist Out for SMARTIES India’23, Stage Set for Marketing Brilliance
A total of 150 entries made it to the SMARTIES India 2023 shortlist. And, gear up for SMARTIES Unplugged.
September 2, 2023 Marketing:
Marketing:
Melt TV | Episode 233 | Mastercard’s Raja Rajamannar on Cricket, AI, Quantum Marketing & More!
"Marketers typically have relied only on audio and video. Not the other senses. That is a missed opportunity."
August 25, 2023 Marketing:
Marketing:
Melt TV | Episode 232 | Myntra’s Sunder Balasubramanian Explains The Evolution Of Online Fashion Retail
"Our users have evolved from being conversant to being extremely comfortable with online fashion."
August 18, 2023 Research:
Research:
Melt TV | Episode 231 | Amit Adarkar (Ipsos India) About The Risks And Ethics Of Using AI For Marketing
“The big concern that marketers should be worried about is how AI can hinder their control over a brand.”
August 12, 2023 Research:
Research:
Melt TV| Episode 230 | Kantar’s K Ramakrishnan On Brand Footprints, Consumer Behaviour & More
"The fundamental story is that local brands are making a resurgence."
August 4, 2023 Marketing:
Marketing:
Melt TV | Episode 229 | Perfetti Van Melle India’s Rajesh Ramakrishnan on, Candy, Consumers & Campaigns
"Consumers don't know what they don't know. You have to identify unarticulated consumer needs."
August 4, 2023 Marketing:
Marketing:
Melt TV | Episode 228 | Mondelēz India’s Nitin Saini On Birthdays, Gifts & Generative AI
"A clear brand purpose gives great tailwinds to creative ideas. Technology just brings it to life."
July 21, 2023 Marketing:
Marketing:
Melt TV | Episode 227 | Ghazal & Varun Alagh On Growing Honasa’s House Of Brands
"We are focused on Indian consumers for now. You can never take your consumers for granted."
July 15, 2023 Research:
Research:
Melt TV | Episode 226 | Kantar’s Soumya Mohanty Talks Creative Effectiveness
"The key is to be consistent within the brand, but differentiated from other brands."
July 8, 2023 Marketing:
Marketing:
Melt TV | Episode 225 | Shireesh Joshi Opens Up About ONDC’s Business Model, Integration, Growth & More
"ONDC's goal is to enable a much larger pool of buyers and sellers in India's e-commerce network."