melt
Articles by melt
January 28, 2019 Media:
Media:
Melt TV | Episode 15 | Punit Goenka
"If you're not relevant to the customer, you're not relevant to the market."
January 7, 2019 Marketing:
Marketing:
Melt TV | Episode 12 | Anand Mahindra
"A brand is nothing but an accumulation of stories."
December 12, 2018 Research:
Research:
Melt TV | Episode 08 | BARC, Data, And The CMO
"Only 5% of BARC's data and services are being used by the marketer."
October 23, 2018 Marketing:Videos
Marketing:Videos
Melt TV | Episode 01 | Chuck Porter
Marketing is more important now than ever before. How can the advertising agency business adapt? Chuck Porter answers in this interview.
May 4, 2018 Marketing:
Marketing:
Ready To Melt: Podcast Episode 17
Blue-Chip Marketing Companies: B2B or B2C?
April 12, 2018 Media:
Media:
Ready To Melt: Podcast Episode 16
The Chennai Super Kings will play the rest of their home matches in Pune. Anant Rangaswami reacts.
March 5, 2018 Advertising:
Advertising:
Ready To Melt: Podcast Episode 13
A trust deficit between the client and the agency leads the list of reasons for WPP's poor financial performance in 2017.
January 8, 2018 Advertising:
Advertising:
Ready To Melt with Anant Rangaswami | Podcast Episode 11
Advertising agencies will face a tough 2018. Anant Rangaswami explains why.
December 27, 2017 Marketing:
Marketing:
Ready To Melt with Anant Rangaswami: Podcast Episode 10
Do "raindrops keep falling on your head"? Or, have you "been down so long?"