The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

Melt TV | Episode 262 | Dream11’s Boundary-Breaking Marketing Blitz

"This is the time of the year when we aim to maximise our user growth."


Melt TV | Episode 261 | Rama Bijapurkar on Jugaad, Sarees and The Great Indian Middle Class

"Value creation and value extraction are two sides of the 'dharma' of successful businesses."


Melt TV | Episode 260 | Rama Bijapurkar Says “Small Is Still King In India”

"MNCs need to keep local competitors and local SMEs in mind."


Melt TV | Episode 259 | Insights From The D2C Advantage X Toolkit By MMA India & Publicis Commerce

Customer Acquisition. Customer Retention. The India Stack. Influencer Marketing. And much, much more.


Melt TV | Episode 258 | HDFC Bank’s Ravi Santhanam Talks Revenue Marketing, Customer Experience & More!

"Customer experience is the biggest differentiator for a banking brand today."


Melt TV | Episode 257 | Sam Balsara Explains Why “Indian AdEx Has Hit A Speed Breaker” & More

"Advertisers should focus on volume growth, not just profit growth."


Melt TV | Episode 256 | “Remain Optimistic About The Industry”, says GroupM India’s TYNY Report 2024

“Despite facing macroeconomic challenges, we remain optimistic about the industry. At 10.2% India will be the fastest growing top market.


Melt TV | Episode 255 | Mondelēz India’s Nitin Saini Talks Valentine’s Day, Chocolates & More!

"All our campaigns and activations have to stay true to the brand promise and proposition."


Melt TV | Episode 254 | Harit Nagpal Says “Adapt To Thrive, Not Just Survive” & More!

MELT learns from one of India’s finest marketing minds, Harit Nagpal (MD & CEO, Tata Play) and Author of "Adapt To Thrive, Not Just Survive".


Melt TV | Episode 253 | GUT’s Anselmo Ramos On Bravery, Creativity, Leadership, World Domination & More

“Agencies, Brands and Brand Managers just aren’t doing enough. We all need to do more.”