Articles by melt
January 28, 2019 Media:
"If you're not relevant to the customer, you're not relevant to the market."
January 7, 2019 Marketing:
"A brand is nothing but an accumulation of stories."
December 12, 2018 Research:
"Only 5% of BARC's data and services are being used by the marketer."
October 23, 2018 Marketing:Videos
Marketing is more important now than ever before. How can the advertising agency business adapt? Chuck Porter answers in this interview.
May 4, 2018 Marketing:
Blue-Chip Marketing Companies: B2B or B2C?
April 12, 2018 Media:
The Chennai Super Kings will play the rest of their home matches in Pune. Anant Rangaswami reacts.
April 4, 2018 Media:
There's more to the fake news debate
March 5, 2018 Advertising:
A trust deficit between the client and the agency leads the list of reasons for WPP's poor financial performance in 2017.
January 8, 2018 Advertising:
Advertising agencies will face a tough 2018. Anant Rangaswami explains why.
December 27, 2017 Marketing:
Do "raindrops keep falling on your head"? Or, have you "been down so long?"