July 22, 2024

Cadbury, Dove, and Google lead MMA Global’s SMARTIES Business Impact Index 2023

Submissions for SMARTIES™ 2024 continues till 24 July 2024. Read on to find out more about the awards and about the BII.

July 5, 2024 Research:

Research:

“Great Advertising Builds Pre-Disposition”: Findings From Kantar’s Creative Effectiveness Awards India 2024

All ads exemplify essential characteristics of being creatively engaging and landing persuasive stories that enhance brand sales.

June 29, 2024 Advertising:

Advertising:

MELT | Ep 274 | How to grow a network agency in India?

June 22, 2024 Advertising:

Advertising:

MELT TV | Episode 273 | What does the agency of the future look like?

June 15, 2024 Research:

Research:

Melt TV | Episode 272 | What’s The Future Of AI Tools?

June 8, 2024 Marketing:

Marketing:

Melt TV | Episode 271 | What’s The Relationship Between Stand-up And CSR?

Using humour to bridge learning gaps.

June 1, 2024 Advertising:

Advertising:

Melt TV | Episode 270 | Highlights from 2024 Kyoorius Creative Awards

Awards. Elephants. And the Master Blaster as the Master Of Creativity.

May 28, 2024 Advertising:

Advertising:

Kyoorius Announces Winners At The Kyoorius Creative Awards 2024

89 Blue Elephants, 7 Purple Elephants awarded + Sachin Tendulkar honoured with the Master Of Creativity award

May 28, 2024 Advertising:

Advertising:

Melt TV | Episode 269 | How Can Conflict Help Creativity?

Secrets to manage creative conflict.

May 28, 2024 Marketing:

Marketing:

Melt TV | Episode 268 | What Is The Impact Of AI On Marketing?

Can marketers co-exist with AI?