The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt


Melt TV | Episode 22 | Unmetric’s Lakshmanan Narayan

Social Media Benchmarking VS Content Intelligence


Melt TV | Episode 20 | Prakash Varma (Nirvana Films)

"Ideally, the marketer is not required on the sets of an ad film."


Melt TV | Episode 18 | Facebook’s Dave Dugan


Melt TV | Episode 17 | Ariel’s #ShareTheLoad Campaign

Why does P&G India choose to continue the campaign?


Melt TV | Episode 16 | Pradeep Guha & The IAA World Congress

What to expect from the 44th IAA World Congress?


Intuit QuickBooks, Snickers Almonds and UberAuto Take The Spotlight

While Intuit QuickBooks' spot celebrates film crew who bring alive the magic in every Hollywood movie the TVCs of Snickers Almonds and UberAuto commercial are engaging and funny.


Melt TV | Episode 15 | Punit Goenka

"If you're not relevant to the customer, you're not relevant to the market."


Melt TV | Episode 12 | Anand Mahindra

"A brand is nothing but an accumulation of stories."


Melt TV | Episode 08 | BARC, Data, And The CMO

"Only 5% of BARC's data and services are being used by the marketer."