March 30, 2024
March 30, 2024
"This is the time of the year when we aim to maximise our user growth."
March 22, 2024
March 22, 2024 Research:
Research:
"Value creation and value extraction are two sides of the 'dharma' of successful businesses."
March 16, 2024
March 16, 2024 Marketing:
Marketing:
"MNCs need to keep local competitors and local SMEs in mind."
March 9, 2024
March 9, 2024 Research:
Research:
Customer Acquisition. Customer Retention. The India Stack. Influencer Marketing. And much, much more.
March 2, 2024
March 2, 2024 Marketing:
Marketing:
"Customer experience is the biggest differentiator for a banking brand today."
February 24, 2024
February 24, 2024 Media:
Media:
"Advertisers should focus on volume growth, not just profit growth."
February 16, 2024
February 16, 2024 Media:
Media:
“Despite facing macroeconomic challenges, we remain optimistic about the industry. At 10.2% India will be the fastest growing top market.
February 10, 2024
February 10, 2024 Marketing:
Marketing:
"All our campaigns and activations have to stay true to the brand promise and proposition."
February 2, 2024
February 2, 2024 Marketing:
Marketing:
MELT learns from one of India’s finest marketing minds, Harit Nagpal (MD & CEO, Tata Play) and Author of "Adapt To Thrive, Not Just Survive".
January 26, 2024
January 26, 2024 Advertising:
Advertising:
“Agencies, Brands and Brand Managers just aren’t doing enough. We all need to do more.”
