Media

Articles in Media

Media:

Melt TV | Episode 125 | The Trade Desk’s Tejinder Gill

"A platform to help marketers make smarter media investments on the open internet."

Advertising:

Creative Picks | 17 May | Facebook, Veet, TVS Eurogrip

Ritwika Gupta reviews ads by Facebook, Veet and TVS Eurogrip.

News:

Melt In A Minute | ITC To Accelerate Its Roll-out Of New FMCG Products & More

Meanwhile Disney+ goes live in India via Hotstar, called Disney+Hotstar, ahead of its official launch

News:

Melt In A Minute | McCann’s Partha Sinha Joins Times Group As President, Response & More

In digital world, Twitter for the first time marked its ‘Manipulated Media’ tag on a video retweeted by Donald Trump

News:

Melt In A Minute | Former Unilever CMO To Join WPP Board, Instagram Tightens Rules On Weight Loss Posts & More

From Keith Weed joining WPP board as non-executive director to Viacom18 launching a regional digital entity on Voot, a look at today’s top headlines:

Marketing:

Zee Melt 2019 | Where do we find tomorrow’s consumer?

Rashi Goel helps unravel the traits of tomorrow's customer.

Marketing:

Zee Melt 2019 | Should brands take a stand?

Does cause-marketing really work for the brand?

Research:

Zee Melt 2019 | What women need to do for women?

Gayatri Sriram and The Collective on improving gender inclusivity.

Media:

Zee Melt 2019 | Does gender sensitivity add value to media planning/buying?

The Collective debates on a topic that doesn't get enough attention.

Advertising:

Zee Melt 2019 | Is there much tokenism in advertising?

The Collective asks a question that needs to be answered by the Indian advertising industry.