Marketing

Articles in Marketing

News:

Melt in A Minute, Your Guide To The Buzz In The A&M World, Is Up

Your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh, in 60 seconds

News:

Melt In A Minute | Philippa Brown Is The New CEO of PHD Worldwide & MORE

From Philippa Brown taking over as the new CEO of PHD Worldwide to WATConsult bagging Schneider Electric India's digital mandate, here are the top headlines of the day.

News:

Melt In A Minute | Starbucks Cup Spotted In Game Of Thrones & MORE

From Starbucks making a cameo in Game of Thrones to TBZ roping in Sara Ali Khan as their brand ambassador, here are today's top news.

Marketing:

Creative Picks | EP 78 | Qantas Airlines, Dubai Tourism, McDonald’s

This week, we are reviewing marketing campaigns by Qantas Airlines, Dubai Tourism and McDonald's.

Advertising:

Creative Picks | Episode 38

This week, Ritwika Gupta reviews marketing campaigns from brands like Red Label, Snickers and Grofers. Watch the full episode.

Marketing:

Creative Picks | Episode 30

From Boston Pizza, 7up to Mini Connected, here are Ushnota Paul’s favourite marketing innovations of the week. Let’s take a look!

Marketing:

Creative Picks | Episode 28

From Länsförsäkringar, Schweppes to Kit Kat, here are Ushnota Paul’s favourite marketing innovations of the week. Let’s take a look!

Marketing:

Creative Picks | Episode 22

From Domino's, Norrlands Guld to Evolution Hotel, here are Ushnota Paul's favourite marketing innovations of the week. Let’s take a look!

Marketing:

Creative Picks | Episode 18

From The Times of India, Mercedes Benz to HomeGoods, Ushnota Paul's takes you through this week's top marketing innovations. Let’s take a look!

Advertising:

The World of Entertainment Rides the Digital Wave

The journey begins with a tweet from an A-list talent about the “first look” and ends with a film premiere (after it’s done a box-office run) on a streaming platform. Here’s how digital media is changing the way films are marketed in India.