Articles in Marketing
May 10, 2019
Your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh, in 60 seconds
May 9, 2019
From Philippa Brown taking over as the new CEO of PHD Worldwide to WATConsult bagging Schneider Electric India's digital mandate, here are the top headlines of the day.
May 9, 2019
From Starbucks making a cameo in Game of Thrones to TBZ roping in Sara Ali Khan as their brand ambassador, here are today's top news.
March 26, 2019
This week, we are reviewing marketing campaigns by Qantas Airlines, Dubai Tourism and McDonald's.
August 30, 2018
This week, Ritwika Gupta reviews marketing campaigns from brands like Red Label, Snickers and Grofers. Watch the full episode.
July 31, 2018
From Boston Pizza, 7up to Mini Connected, here are Ushnota Paul’s favourite marketing innovations of the week. Let’s take a look!
July 23, 2018
From Länsförsäkringar, Schweppes to Kit Kat, here are Ushnota Paul’s favourite marketing innovations of the week. Let’s take a look!
July 6, 2018
From Domino's, Norrlands Guld to Evolution Hotel, here are Ushnota Paul's favourite marketing innovations of the week. Let’s take a look!
June 19, 2018
From The Times of India, Mercedes Benz to HomeGoods, Ushnota Paul's takes you through this week's top marketing innovations. Let’s take a look!
May 8, 2018
The journey begins with a tweet from an A-list talent about the “first look” and ends with a film premiere (after it’s done a box-office run) on a streaming platform. Here’s how digital media is changing the way films are marketed in India.