Zee Melt

Articles in Zee Melt

Advertising:

Melt TV | Episode 138 | Richard Holman

Breaking the 7 assumptions about creativity and creative thinking.

Marketing:

Melt TV | Episode 133 | ZeeMELT 2021: History Is Not Bunk

Get ready to go #BackToTheFuture and magically connect a slice of history to the times we live in.

Marketing:

Melt TV| Episode 88| Suresh Narayanan

"I want to be a businessman, with a heart."

Marketing:

Zee Melt 2019 | Where do we find tomorrow’s consumer?

Rashi Goel helps unravel the traits of tomorrow's customer.

Marketing:

Zee Melt 2019 | Should brands take a stand?

Does cause-marketing really work for the brand?

Research:

Zee Melt 2019 | What women need to do for women?

Gayatri Sriram and The Collective on improving gender inclusivity.

Media:

Zee Melt 2019 | Does gender sensitivity add value to media planning/buying?

The Collective debates on a topic that doesn't get enough attention.

Advertising:

Zee Melt 2019 | Is there much tokenism in advertising?

The Collective asks a question that needs to be answered by the Indian advertising industry.

Advertising:

Zee Melt 2019 | Advertising, media & marketing is more fair to women than most industries.

The Collective's view on the advertising and marketing industry.

Advertising:

Zee Melt 2019 | Today’s consumer has the attention span of a goldfish

In today's fast-paced world, how can you get the consumer to stay attentive?