Zee Melt

Articles in Zee Melt

Marketing:

Melt | Wiemer Snijders | Author, Eat Your Greens

“You might think you have a strong tagline or logo but actually only 10% of people recognize it.”

Marketing:

Melt | Samuel Scott | Columnist, The Drum

"Privacy needs to be brands' number one concern"

Advertising:

Can You Spot All The Ads In This Painting?

Spot all the ads in this painting!

Marketing:

Kyoorius And MELT: Listen, Listen, Listen

Listening to the most important stakeholders in the communication business: those who work in it and those who make the communications industry the beautiful industry that it is.

Marketing:

“We Need To Evolve The Categories, And We Need To Educate The Consumer”

Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?

Marketing:

Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017

Munaf Kapadia quit his well-paying job at the multinational giant Google, and is now the proud owner of The Bohri Kitchen (TBK) in Mumbai.

Advertising:

Dave Christison on “The Viral Experiment” at #ZeeMelt 2017

Is there a recipe for a viral video? Dave Christison spills the beans using examples from The Woolshed Company's greatest viral hits.

Advertising:Videos

Holly Hall shares the Best of D&AD Award Winners at #ZeeMelt 2017

The best work from the D&AD Professional Awards 2017, curated by D&AD's very own Holly Hall.

Media:

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

As Virtual Reality becomes the next big content trend, filmmaker, speaker and consultant Clyde DeSouza helps examine the psychological impact the technology has on the audience, and why everyone must treat VR differently.

Advertising:

Darren Burns on How China Is Transforming Global Communications at #ZeeMelt 2017

Darren Burns has been in China for more than two decades, and vouches for the increasing quality of Chinese marketing communications and practices.