Melt TV | Episode 126 | Thums Up’s #PalatDe Campaign

melt, July 17, 2021

Repositioning brand Thums Up and making the most of an Olympic opportunity.

The Coca-Cola Company’s home-grown soft drink brand, Thums Up is now a worldwide partner at the Olympic Games. As part of this association, Thums Up has unveiled a marketing campaign titled ‘Toofan Wahi Jo Sab #PalatDe’. Conceptualised by Ogilvy India, the campaign is an ode to the athletes and their tremendous journey to reach where they are today. To know more about the campaign, Anant Rangaswami (Editor, Melt) is in conversation with Arnab Roy (Vice President & Head of Marketing, Coca Cola India & South West Asia) and Sukesh Nayak (Chief Creative Officer, Ogilvy India).