Marketing:

Melt TV | Episode 127 | Santosh Iyer (Mercedes-Benz India)

melt, July 24, 2021

"Our biggest competition is actually the Mutual Fund industry."

As Mercedes-Benz India strategises its revival amidst flagging sales in the luxury car segment, it has lined up a model assault with 15 launches in 2021. There’s also a new retail strategy, as well as a slew of changes to the marketing and selling process to increase both customer experience and satisfaction. To find out more, Anant Rangaswami (Editor, MELT) is in conversation with Santosh Iyer (Vice President РSales & Marketing, Mercedes-Benz India).