Anant Rangaswami

Articles in Anant Rangaswami

Advertising:

Anant’s Blog: Of Commas, Pauses And Laziness

Let's talk about some complex punctuation. One is the ‘visual’ punctuation and one that suffers in translation from the written form to the spoken form.

Marketing:

Melt TV | Episode 05 | Data-Driven Marketing

How can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play?

Research:

Melt TV | Episode 04 | Guneet Singh

The Do's and Don'ts of Digital Marketing.

Marketing:

Melt TV | Episode 03 | R Gowthaman

Just a buzzword? Or can Blockchain help make marketing more effective?

Marketing:Videos

Melt TV | Episode 01 | Chuck Porter

Marketing is more important now than ever before. How can the advertising agency business adapt? Chuck Porter answers in this interview.

Research:

“The Most Robust Print Research That India Has Ever Seen”

Ashish Bhasin, Shashi Sinha and NP Sathyamurthy help unravel the intricacies of the Indian Readership Survey 2017, and the implications that arise from it.

Marketing:

“We Need To Evolve The Categories, And We Need To Educate The Consumer”

Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?

Marketing:

I’m Woke Now, But It’s Complicated

Woke (adj): "Aware of and actively attentive to important facts and issues (especially issues of racial and social justice)"