Melt Update | 10 Mar | Disney+ Hotstar signs 10 sponsors for IPL 2021 & MORE

Ritwika Gupta, March 10, 2021

In other news, Vi has partnered with Disney+ Hotstar to provide a year of free content to its users.

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Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
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Top News:

1. Disney+ Hotstar signs 10 sponsors for IPL 2021

Disney+ Hotstar has already signed 10 sponsors for this year’s tournament. As reported by exchange4media, Dream11 is the ‘Co-presenting Sponsor’, Upstox and Vimal Pan Masala are the ‘Co-powered By’ sponsors. Phone Pe, Association of Mutual Funds in India (AMFI), Unacademy, Pharmeasy, Livspace, Swiggy, and Parle Agro have signed on as Associate Sponsors. IPL 2021 will be streamed on Disney+ Hotstar in five languages – English, Hindi, Telugu, Kannada, and Tamil between 9 April and 30 May 2021.

2. PubMatic Announces Global Partnership with GroupM

PubMatic, the digital advertising technology company, has announced a global partnership with GroupM, WPP’s media investment group. As per The Economic Times, the partnership aims to ensure GroupM has a transparent and efficient path to supply across multiple ad formats and channels. While GroupM will gain programmatic advantages, PubMatic’s publisher partners will gain access to unique, quality ad spend at scale from GroupM’s broad portfolio of global advertisers.

3. Vi Partners with Disney+ Hotstar to Provide One Year of Free Content

Telecommunications company Vi has partnered with Disney+ Hotstar to provide a year of free content to its users. This includes live sports, Hindi and Tamil movies, international offerings, kids shows and Hotstar Specials. With this association, the company aims to offer consumers the best content experience in their language.

4. Havas Media Bags Digital Mandate for Wai Wai

Havas Media India has won the digital media mandate for Wai Wai, a noodle brand from Chaudhary Group (CG Foods). According to campaign India, Havas Media’s mandate includes digital media and website management. The account will be handled by the agency’s Gurugram office led by Uday Mohan, president – North and West India, Havas Media.

5. Doritos Signs Kartik Aryan as First Ever Brand Ambassador

Doritos chip brand from PepsiCo India, has enlisted actor Kartik Aaryan as its first-ever brand ambassador in India. As noted by exchange4media, this partnership aims to increase brand reach in India and amplify the uniquely bold messaging of the brand.