Melt TV | Episode 142 | This Year’s Most Enjoyable Diwali Ads

melt, November 13, 2021

The big theme this year was a message to support local retailers and small businesses.

It has turned out to be a happy Diwali for India’s advertising and media industry as early reports indicate that AdEx during the festive season this year was on par with 2019 levels. Several brands took the festive opportunity to launch new campaigns, and we at MELT counted over 60 films that caught our eye. On the show, team MELT presents the films that we found to be the most enjoyable.