At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Meta Announces New Rules for Ads in India
Meta has announced new rules for ads around social issues in India, to help people better understand who’s trying to influence them during political elections. As per campaign India, the enforcement will require anyone running ads on social issues on Facebook and Instagram to be authorised. The ads will also need to include “Paid for by” disclaimers, which will enable people to view the name of the person or organisation that own them.
2. Max Life Appoints Manisha Singh as Corporate VP & Head, Corporate Communications
Max Life Insurance has appointed Manisha Singh as Corporate Vice President and Head of Corporate Communications. In her new role, she will lead the corporate communications vertical of the Company. Manisha will be responsible to develop and implement strategic communications to support Max Life’s long-term goal, initiatives to drive market leadership.
3. Vi Partners with Hungama Music
Vi has launched its music offering on the Vi App in association with Hungama Music. With this, Vi has further strengthened its OTT based digital content offerings which ranges from entertainment, health & fitness, education & skilling. Under this partnership, Vi will offer 6 months premium subscription of Hungama Music at no extra cost to all its customers.
4. BookMyShow Stream to Roll Out On-demand TV Series Content
BookMyShow Stream is all set to expand its library with the introduction of a new content format TV Series. It will roll out exclusive, curated and hand-picked titles and miniseries across genres and languages from across the world. This also includes the platform’s owned content under the BookMyShow Stream Originals banner.
5. Pepperfry Appoints Akhilesh Chitlange as VP, Studio Activation Pepperfry has appointed Akhilesh Chitlange as Vice President, Studio Activation. In his role, Chitlange would be responsible for leading the organisation’s omni-channel efforts across Company-Owned Company-Operated (COCO) and Franchise-Owned Franchise-Operated (FOFO) Studio businesses. Chitlange’s appointment is effective immediately.
