Vi

Articles in Vi

News:

Melt Update | 10 October | Wavemaker: Popularity of IPL22 grew 300% YoY and MORE

Meanwhile, ShareChat hires Rabe Iyer as Head of Agency Business.

News:

Melt Update | 13 Dec | Meta Announces New Rules for Ads in India & MORE

Meanwhile, Vi has launched its music offering on the Vi App in association with Hungama Music.

Advertising:

Melt TV | Episode 142 | This Year’s Most Enjoyable Diwali Ads

The big theme this year was a message to support local retailers and small businesses.

News:

Melt Update | 10 Mar | Disney+ Hotstar signs 10 sponsors for IPL 2021 & MORE

In other news, Vi has partnered with Disney+ Hotstar to provide a year of free content to its users.

News:

Melt Update | 22 Feb | OLX Appoints Gautam Thakar as Global CEO, OLX Autos

Meanwhile, Advertising Standards Council of India (ASCI) has released draft guidelines for advertising by influencers on Facebook, Twitter and other social media platforms.

News:

Melt Update | 5 Jan | Google Cloud Elevates Karan Bajwa as APAC Leader & MORE

In other news, Telecom operator Vi (formerly known as Vodafone Idea) has inked a strategic partnership with story publishing platform, Firework.