IPL

Articles in IPL

Blogs

Melt TV | Episode 262 | Dream11’s Boundary-Breaking Marketing Blitz

"This is the time of the year when we aim to maximise our user growth."

News:

Melt Update | 28 March | PubMatic partners with Silverpush and MORE

Meanwhile, JioCinema claims 10mn+ viewers for WPL final.

Media:

Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023

"In 2022, Digital finally overtook TV as the single largest medium as per AdEx".

News:

Melt Update | 10 October | Wavemaker: Popularity of IPL22 grew 300% YoY and MORE

Meanwhile, ShareChat hires Rabe Iyer as Head of Agency Business.

Media:

Melt TV | Episode 161 | Vinit Karnik

"Sports sponsorship in India crossed INR 9,500 crores in 2021."

News:

Melt Update | 7 April | Invesco to offload 7.8% stake in Zee and MORE

Meanwhile, Disney+ Hotstar launched a three-month mobile subscription plan priced at Rs 149.

Advertising:

Melt TV | Episode 160 | Roopak Saluja

“Production companies / content studios can help bridge the gap in branded entertainment.”

News:

Melt Update | 30 March | e-Auction for media rights of IPL 2023-27 tender & MORE

Meanwhile, football star Lionel Messi has signed an agreement worth more than $20 million to promote digital fan token company Socios.com

Research:

Creative Picks | 28 March 2022 | Red Bull, Dixcy Scott & Simulate Nuggs

Bike stunts, flying chickens and a body-language expert.