Melt TV | Episode 193 | Talented’s Gautam Reghunath & PG Aditiya On Reimagining The Agency Business

melt, November 26, 2022

"Better creative work is the fastest shortcut to pricing ourselves higher."

On today’s show, we’re travelling to Bengaluru to meet Talented – a creative agency that’s fast carving out a name for itself thanks to recent campaigns for Swiggy, Cleartrip, Britannia, Bumble and DaMensch, to name a few. Founded by Gautam Reghunath and PG Aditiya, after stints at Dentsu Webchutney, Talented promises to centre its business model on what’s believed to be the most valued currency in the industry – the talent. How does this vision translate to on-ground realities? And how do the founders view the current agency business? Find out as we get ready to melt with Talented’s Gautam Reghunath and PG Aditiya.