Articles in Talented


Melt TV | Episode 270 | Highlights from 2024 Kyoorius Creative Awards

Awards. Elephants. And the Master Blaster as the Master Of Creativity.


Melt TV | Episode 267 | What’s Wrong With The Advertising Industry’s Business Model?

The Pricing Problem In The Advertising Industry


Melt TV | Episode 221 | AR Rahman on Creativity | Highlights From The 2023 Kyoorius Creative Awards

"Working in jingles and advertising sharpened my instincts," says AR Rahman, winner of the Master Of Creativity award.


Melt TV | Episode 207 | Britannia’s Amit Doshi On Digital Bits To Snacky Bites

"Believe that all marketing should be performance oriented."


Melt TV | Episode 193 | Talented’s Gautam Reghunath & PG Aditiya On Reimagining The Agency Business

"Better creative work is the fastest shortcut to pricing ourselves higher."


Melt Update | 6 April | Gautam Reghunath & PG Aditiya launch “Talented” and MORE

Meanwhile, PepsiCo India ends its three-decade-old ties with WPP firms Mindshare and Wunderman Thompson.