Articles in Britannia


Melt In A Minute | WPP And InMobi Group Announce Partnership, Ali Harris Shere Steps Down & MORE

From S4 Capital’s Asia operations seeing a sharp rise in profits to WPP and InMobi Group announcing long-term partnership, here are the top headlines of the day:


Ali Harris Shere: “It Is The Biggest Campaign Ever By Britannia”

Ali Harris Shere, VP - Marketing, Britannia Industries, speaks to Ritwika Gupta on the return of their successful 1999 campaign, 'Britannia Khao, World Cup Jao'.


Bourbon’s New Ad Is An Ode To Friendship

Conceptualised by McCann India, the ad is influenced by the overdone concept of “BFF”.