Britannia

Articles in Britannia

News:

Melt In A Minute | WPP And InMobi Group Announce Partnership, Ali Harris Shere Steps Down & MORE

From S4 Capital’s Asia operations seeing a sharp rise in profits to WPP and InMobi Group announcing long-term partnership, here are the top headlines of the day:

Marketing:

Ali Harris Shere: “It Is The Biggest Campaign Ever By Britannia”

Ali Harris Shere, VP - Marketing, Britannia Industries, speaks to Ritwika Gupta on the return of their successful 1999 campaign, 'Britannia Khao, World Cup Jao'.

Advertising:

Bourbon’s New Ad Is An Ode To Friendship

Conceptualised by McCann India, the ad is influenced by the overdone concept of “BFF”.