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Twitter’s Soumya Parmar on the Live Video trend at #ZeeMelt 2017

Animesh Das, September 12, 2017

Real time broadcasts command premium consumer attention, but are successful only when planned well. Twitter's Soumya Parmar shares the know how in this session.

Thanks to increased smartphone usage and better connectivyty infrastructure, Live Video is set to grow at an exponential rate. In this session by Soumya Parmar (Head – Video Solutions, Twitter India), find out how brands can harness Live Video to get in on the action.

ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit zeemelt.com.