Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Animesh Das, September 13, 2017

How will Machine Learning and Artificial Intelligence change Google's Marketing Platforms? Google's Abhinav Chetan explains at Zee MELT 2017.

The rapid growth of advertising opportunities online requires constant tracking, and effective measurement at each touchpoint. Find out how Google is evolving its performance advertising by making the most of artificial intelligence and machine learning capabilities.

ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit