Melt TV | Episode 157 | Sam Balsara

melt, March 11, 2022

The report estimates that India will continue to be the fastest-growing advertising market in the world, while Global AdEx is estimated to grow at 11%.

Media and communications agency Madison World unveiled the annual Pitch Madison Advertising Report for the year 2022 last month. The big headline is that the report predicts a 20% growth for AdEx in 2022, taking advertising expenditure to almost Rs 90,000 crore! To deep dive into the numbers, Anant Rangaswami (Editor, Melt) is in conversation with Sam Balsara (Chairman & Managing Director, Madison World).

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