Melt TV | Episode 202 | Wavemaker India’s Vishal Jacob breaks down “Spotlight 23”

melt, January 27, 2023

"Marketers need to build a cohesive experience across all digital touchpoints."

Last week, media agency Wavemaker India released the Spotlight 23 report – a paper that captures 23 strategic focus areas across big tech platforms and emerging technologies, that marketers should take note off this year. To know more, we’ll be in conversation today with Vishal Jacob, Chief Transformation and Digital Officer at Wavemaker India, who joins us from Bangalore. What are the disruptive technologies that are likely to impact the business of marketing? Let’s find out as we get ready to melt with Vishal Jacob.