Melt | Episode 249 | Santosh Desai Decodes India’s 2023 Consumer Story & More!

melt, January 5, 2024

"2023 has been an average year for India's consumption story."

Inevitably, the last weekend of the year has all of us take stock of the year gone by – and that’s largely what we’re doing on the show today. But of course, it’s Melt. So, we’ll do it with someone who not only takes us through the key trends and buzzwords from 2023, but also puts them into the perspective of what it means for us as a society.

Yes, we are in conversation today with Santosh Desai, the Managing Director and CEO of Futurebrands India. Santosh, of course, is well known for being able to sift through all that marketing pfaff and come with profound insights about consumer behaviour. So, let’s ready to melt with Santosh Desai.