Marketing:

Melt TV | Episode 247 | Sandeep Anand (Domino’s India/Jubilant Foodworks) On Marketing Pizzas & More!

melt, January 5, 2024

"Customer delight is the biggest factor that encourages repeats and loyalty from the customer."

MELT comes to you from the head office of food service company, Jubilant Foodworks – better known as the master franchisee for Domino’s Pizza in India, Nepal, Sri Lanka and Bangladesh. Jubilant also handles besides other brands including Dunkin’ Donuts and Popeyes.

Today though, we’re diving deep into the journey of the Domino’s brand in India. 2023 has been a year filled with innovations on the marketing front for the brand.

To know more, we are in conversation with Sandeep Anand, the Executive Vice President and Chief Marketing Officer for Domino’s India. How important is affordability for the Indian consumer? What’s new in the dine-out and delivery? And how do you cater to Indian taste buds? Let’s find out as we get ready to melt with Sandeep Anand.