Advertising
Articles by Advertising
November 26, 2022
Advertising:
Melt TV | Episode 193 | Talented’s Gautam Reghunath & PG Aditiya On Reimagining The Agency Business
"Better creative work is the fastest shortcut to pricing ourselves higher."
September 23, 2022
Advertising:
Melt TV | Episode 184 Shamsuddin Jasani On Building The Agency Of The Future
“The agency of the future will be built around partnerships.”
September 17, 2022
Advertising:
Melt TV | Episode 183 | Cheil’s Malcolm Poynton Bets Big On Mobile Technology
"Today, several tactical ideas can be far more powerful than one single big creative idea."
August 26, 2022
Advertising:
Melt Digital | Greenpeace’s Gustav Martner
"We need to reduce advertising for fossil fuel brands."
August 13, 2022
Advertising:
Melt TV | Episode 178 | Ogilvy’s Devika Bulchandani
"The advertising industry is facing an identity crisis."
July 9, 2022
Advertising:
Melt TV | Episode 173 | Wendy Clark + Ann Mukherjee
"Collaboration, generosity and integration are our key values."
July 2, 2022
Advertising:
Melt TV | Episode 172 | The Big Winners At The 2022 Cannes Lions
From "Long Live The Prince" to "Super. Heroes." to "The Unfiltered History Tour" and more!
June 25, 2022
Advertising:
Melt TV | Episode 171 | Highlights from #KCA22 & Cannes Lions
Elephants, Lions, and more!
June 18, 2022
Advertising:
Melt TV | Episode 170 | Swati Bhattacharya
“There’s a need for pitch-fees. It will help clients decide what they really want.”
May 28, 2022
Advertising:
Melt TV | Episode 167 | “Open House” with Piyush Pandey & Rajiv Bajaj
"Advertising should mirror a company's strategy."