Advertising

Articles by Advertising

Advertising:

Melt TV | Episode 193 | Talented’s Gautam Reghunath & PG Aditiya On Reimagining The Agency Business

"Better creative work is the fastest shortcut to pricing ourselves higher."

Advertising:

Melt TV | Episode 184 Shamsuddin Jasani On Building The Agency Of The Future

“The agency of the future will be built around partnerships.”

Advertising:

Melt TV | Episode 183 | Cheil’s Malcolm Poynton Bets Big On Mobile Technology

"Today, several tactical ideas can be far more powerful than one single big creative idea."

Advertising:

Melt Digital | Greenpeace’s Gustav Martner

"We need to reduce advertising for fossil fuel brands."

Advertising:

Melt TV | Episode 178 | Ogilvy’s Devika Bulchandani

"The advertising industry is facing an identity crisis."

Advertising:

Melt TV | Episode 173 | Wendy Clark + Ann Mukherjee

"Collaboration, generosity and integration are our key values."

Advertising:

Melt TV | Episode 172 | The Big Winners At The 2022 Cannes Lions

From "Long Live The Prince" to "Super. Heroes." to "The Unfiltered History Tour" and more!

Advertising:

Melt TV | Episode 171 | Highlights from #KCA22 & Cannes Lions

Elephants, Lions, and more!

Advertising:

Melt TV | Episode 170 | Swati Bhattacharya

“There’s a need for pitch-fees. It will help clients decide what they really want.”

Advertising:

Melt TV | Episode 167 | “Open House” with Piyush Pandey & Rajiv Bajaj

"Advertising should mirror a company's strategy."