Melt Digital | Greenpeace’s Gustav Martner

melt, August 26, 2022

"We need to reduce advertising for fossil fuel brands."

While the Cannes Lions festival is billed as the global festival of creativity, not everybody was in a celebratory mood. Global environmental organisation, Greenpeace struck a dissident note at various venues of the festival. This included flash mobs, a little ambush marketing and some plain old fashioned protesting. We spoke to Greenpeace activist Gustav Martner to understand their cause a little more. Gustav is a former advertising executive who then got disillusioned with the advertising industry and went on to become an activist.