Melt TV | Episode 183 | Cheil’s Malcolm Poynton Bets Big On Mobile Technology

melt, September 17, 2022

"Today, several tactical ideas can be far more powerful than one single big creative idea."

Last month, we got to spend some time with one of advertising’s best known digital minds – Malcolm Poynton. The Global Chief Creative Officer and President of Creative at Cheil Worldwide, Malcolm was in India to talk shop, and to clue us in on the exploding popularity of Korean culture, the future of mobile, and more. So, let’s get ready to melt with Malcolm Poynton.