One of Anant Rangaswami’s final projects was helping adman Piyush Pandey pen his second book, “Open House”. The book was formally launched at a private event in Bombay, and MELT was invited to cover a chat between Piyush Pandey, Author and Chairman – Global Creative, Ogilvy and Rajiv Bajaj, Managing Director, Bajaj Auto. Anant’s presence was sincerely missed at an event that brought together the country’s brightest ad and marketing minds. Here are some highlights of the conversation.
Melt TV | Episode 167 | “Open House” with Piyush Pandey & Rajiv Bajaj
May 28, 2022
"Advertising should mirror a company's strategy."