Melt TV | Episode 170 | Swati Bhattacharya

melt, June 18, 2022

“There’s a need for pitch-fees. It will help clients decide what they really want.”

Today, MELT spends time with one of the most successful creative leaders of India – Swati Bhattacharya. As Creative Chairperson at FCB India, Swati has racked up several accolades, achievements and awards. Here’s a quick glimpse at some of the big highlights from her body of work from the last couple of years. How does Swati evaluate the business of creativity today, and where does she see the industry going? Let’s find out.