MELT TV

Articles in MELT TV

Research:

Melt TV | Episode 116 | R Gowthaman

Why blockchain technology is a solution for an online world without cookies.

Media:

Melt TV | Episode 115 | Vinit Karnik

"Brand should explore the opportunity to sponsor a sport over a five to ten year period."

Marketing:

Melt TV | Episode 114 | Scott Goodson & Chip Walker

"It's not enough to be a 'Woke' CEO. You must be a 'Warrior' CEO."

Advertising:

Melt TV | Episode 113 | Pallavi Chakravarti

"The industry should support the growth of a woman's career."

Marketing:

Melt TV | Episode 112 | Rajashree R (CMO, TCS)

"Brands should not “want” a purpose. They need to “find” a purpose."

Advertising:

Melt TV | Episode 111 | Rubeena Singh

"iProspect India is now poised to operate at the intersection of brand and performance marketing."

Advertising:

Melt TV | Episode 110 | Sohini Dasgupta & Suparna Chatterjee

Talking gender equality in the advertising and film production industries.

Advertising:

Melt TV | Episode 109 | Sneha Iype Varma

Being a woman in the advertising and film production industries.

Advertising:

Melt TV | Episode 108 | Carter Murray

"Today's polarising times need agencies to deliver responsible creative ideas that can foster unity."

Marketing:

Melt TV | Episode 107 | Vivek Srivatsa (Tata Motors)

"The car-purchase journey has changed dramatically."