Melt TV | Episode 108 | Carter Murray

melt, March 6, 2021

"Today's polarising times need agencies to deliver responsible creative ideas that can foster unity."

Over the last one year, we have seen advertising agencies launch new business models, take to digital and devise strategies to help clients better communicate with consumers. The speed of change has accelerated emerging trends, throwing a new set of challenges every day. As normality slowly resumes, how are agencies coping with changes and adapting to the current situation? Anant Rangaswami (Editor, MELT) finds out in a conversation with Carter Murray (Worldwide CEO, FCB). And, there’s also the week’s best advertising in Creative Picks.