Melt TV | Episode 107 | Vivek Srivatsa (Tata Motors)

melt, February 27, 2021

"The car-purchase journey has changed dramatically."

Earlier this week, Tata Motors brought back the iconic Safari brand in India. Tata Safari was originally launched way back in 1998 and redefined the concept of lifestyle SUV. So, what can consumers expect in its new avatar and how is the automaker going to carry forward the Safari brand in 2021? Shedding light on this and more, Anant Rangaswami (Editor, MELT) is in conversation today with Vivek Srivatsa (Head – Marketing, Passenger Vehicles Business Unit, Tata Motors).