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Ready To Melt | Episode 15

Why the advertising film campaign for PhonePe works. And why it doesn't.

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Creative Picks | Episode 01

Ritwika Gupta shares her top 3 picks for last week - Vivo V9, Apple Homepod and MakeMyTrip.

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Holly Hall shares the Best of D&AD Award Winners at #ZeeMelt 2017

The best work from the D&AD Professional Awards 2017, curated by D&AD's very own Holly Hall.

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Laurence Green’s Lessons From Cadbury’s Gorilla at #ZeeMelt 2017

Ten lessons from an iconic spot released roughly ten years back. 101's Laurence Green explains.

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Emma Chiu on “Innovation & The Future Agency” at #ZeeMelt 2017

What does the communications and advertising agency of the future look like? Emma Chiu, Chief Innovation Officer at J Walter Thompson Worldwide answers.

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A Fireside Chat with Sonal Dabral at #ZeeMelt 2017

Lessons in creativity through stories from Sonal Dabral, unraveled in a fireside chat with Anant Rangaswami.

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Satya Raghavan says “You Are A YouTube Star” at #ZeeMelt 2017

Satya Raghavan (Head - Entertainment Partnerships, Google) unlocks the secrets to be a successful content creator on YouTube.

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James Hurman makes “The Case For Creativity” at #ZeeMelt 2017

What's the role of creativity in advertising and business? And is there any data to support awards for creative advertising? James Hurman shares his views.

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Danny Kershaw on Branded Content at #ZeeMelt 2017

The steady decline of "Push Marketing" forces brands to be more authentic in their communication with consumers. This opens up new opportunities for content creators. Danny Kershaw explains.

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Dave Trott says “Simple Is Smart” at #ZeeMelt 2017

Nearly 90% of all advertising isn't noticed by the consumer. Dave Trott explains what's going wrong at Zee Melt 2017.