Ready To Melt | Episode 15

Anant Rangaswami, April 12, 2018

Why the advertising film campaign for PhonePe works. And why it doesn't.

Created by Lowe Lintas, the PhonePe campaign comprises three films, ‘Remittances’, ‘Gold’ and ‘Utilities Payment’. Here’s Anant Rangaswami with a review of the campaign, on video.

Campaign Credits

  • Client: Phone Pe
  • Agency: Lowe Lintas
  • Creative Team: Rajesh Ramaswamy, Ujjwal Kabra and Kishore Mohandas
  • Account Management Team: Hari Krishnan, Anand Narayan, Sudhir Nayak
  • Planning team: Kunal Joshi, Dhanya Raj
  • Director: Vinil Mathew
  • Executive Producer: Swadha Kulkarni
  • Production house: Breathless Films