Danny Kershaw on Branded Content at #ZeeMelt 2017

Animesh Das, September 12, 2017

The steady decline of "Push Marketing" forces brands to be more authentic in their communication with consumers. This opens up new opportunities for content creators. Danny Kershaw explains.

What’s next in branded content? Danny Kershaw (International Research Manager, K7 Media) shares insight and intelligence at the ViewClickShare Hall at Zee Melt 2017.

ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit