Laurence Green’s Lessons From Cadbury’s Gorilla at #ZeeMelt 2017

Animesh Das, September 14, 2017

Ten lessons from an iconic spot released roughly ten years back. 101's Laurence Green explains.

10 years since it was released, the “Gorilla” spot from Cadbury has cemented its iconic status. 101’s Laurence Green highlights the lessons that the wider audience, beyond advertising, can draw from that very advertisement.

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