• How attention works, how it creates value, and how to hack that system?
• Why impressions don’t always seem to leave one?
• How the Internet acts like a live global attention market?

This talk features Faris Yakob, Co-Founder, Genius Steals.

This discussion was conducted at Zee MELT 2019, India’s biggest conference for disruptive marketing practices. Visit zeemelt.com and sign up for latest updates.