Advertising:

Zee Melt 2019 | Is there much tokenism in advertising?

melt, August 12, 2019

The Collective asks a question that needs to be answered by the Indian advertising industry.

  • Depiction of women in Indian communication.
  • Does advertising reflect truly the changing role of women in society?
  • Is it time to stop using women as declarations in advertising (bikini-clad women in car ads, deo ads, alcohol ads etc.)?

This discussion features Deepa G, Consultant;
Tista Sen, Regional Creative Director, Wunderman Thompson South Asia,
and was moderated by Babita Baruah, Managing Partner GTB.

This discussion was conducted at Zee MELT 2019, India’s biggest conference for disruptive marketing practices. Visit zeemelt.com and sign up for latest updates.