Advertising
Articles in Advertising
September 12, 2017
Marketing:
Steve Wells on “The Possibility Expansion” at #ZeeMelt 2017
How will existing technology, and upcoming innovations disrupt the way we live in future, and carry out business? Steve Wells hypothesizes.
September 12, 2017
Advertising:Videos
Danny Kershaw on Branded Content at #ZeeMelt 2017
The steady decline of "Push Marketing" forces brands to be more authentic in their communication with consumers. This opens up new opportunities for content creators. Danny Kershaw explains.
September 12, 2017
Advertising:Videos
Dave Trott says “Simple Is Smart” at #ZeeMelt 2017
Nearly 90% of all advertising isn't noticed by the consumer. Dave Trott explains what's going wrong at Zee Melt 2017.
September 12, 2017
Marketing:
Daniel Comar says “Uberize Me!” at #ZeeMelt 2017
What can Uber teach the marketers of today? Geometry Global's Daniel Comar elucidates. At Zee Melt 2017, Disruptive Marketing.
August 28, 2017
Advertising:
Creative Picks: Burger King, Havaianas & More!
Every day we are exposed to truck loads of commercial messages. A majority of them are simply ignored. Only a handful get noticed and stick in our minds. Here are a few which I noticed and liked this past week: Burger King’s ‘OK, Google’ stunt, Havaianas print ads and more.
August 9, 2017
Advertising:
Vodafone India: “#LookUp”
The #LookUp campaign by Vodafone showcases a video portraying the need for face-to-face interactions today. Quite a bold move being a telecom company, Vodafone emphasizes the importance of spending time with loved ones and expressing emotions in person rather than through a text or call.
August 9, 2017
Advertising:
Amazon India: #DeliverTheLove
Conceptualised by Ogilvy Bangalore, the ad film tells the story of a young boy who just cannot fathom why his grandmother does not mind receiving the same gift for Rakhshabandhan, every year.
August 9, 2017
Advertising:
Tata Tea Jaago Re: “Let’s Practise Gender Sensitivity At Home”
Gender inequality could start from our homes and could be learnt. The Tata Tea Jaago Re campaign video narrates an instance of gender inequality and talks about how people hold on to certain beliefs when it comes to gender roles.
August 9, 2017
Advertising:
Wagga Wagga Diabetic Oil
The Wagga Wagga diabetic oil ad is a spoof on Indian family drama clichés. The video cleverly promotes the international brand and captures the audience aptly.
August 8, 2017
Advertising:
Tata Sky: “Acting Adda”
The Tata Sky Acting Adda campaign packs is a series of 4-hilarious ads. Showcasing the legendary Amitabh Bachchan learning the nuances of acting through the Tata Sky's Adda, the ad delivers the intended message simultaneously pleasing the eye.