Advertising
Articles in Advertising
August 8, 2017
Advertising:
Hamam India: Breaking Stereotypes #GoSafeOutside
Moving beyond conventional soap ad formats, Hamam associates the brand with the traditional Indian martial art form breaking the stereotype that young girls cannot defend themselves. A brilliant ad, the narrative focuses less on the brand and more on women's safety in India.
August 8, 2017
Advertising:
Amazon India: (Tufani) #MomBeAGirlAgain
In a touching video, Amazon reaches out to mothers and encourages them to re-live their dreams. The campaign #MomBeAGirlAgain connects emotionally simultaneously promoting Amazon, as a brand.
August 7, 2017
Advertising:
Creative Picks: Motorola, Fanta, The Immunity Charm & More!
There are hundreds of commercial messages vying for our attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 16th June, 2017: Moto Z’s branded content initiative in Brazil, immunisation charm and more.
August 7, 2017
Advertising:
Dave Trott: “Reinterpret The Brief”
Reading through an inspiring story written by Arthur Scargill, I've come to understand the power of interpretation. Like the author says, we could either choose to interpret a situation or brief in a disempowering way or interpret it in an empowering way.
August 7, 2017
Advertising:
Impact Of GST On Advertising Budgets
The levy of GST will have diverse impacts across sectors, and this could impact their ability to spend on advertising. We have attempted to list down, in this article, the impact of GST on the advertising budgets on some trades and subsequently a broad impact on the key economic sectors.
August 5, 2017
Advertising:
Dave Trott, “Advertising Isn’t Marketing Comms.”
One of the main problems with our business is language.People like to use long complicated words to describe simple things. This makes their job sound more impressive. Consequently, advertising isn’t called advertising anymore. Now it’s called ‘marketing comms’. Comms is short for communications.
August 5, 2017
Advertising:
Toilet Rolls – How Do We Impress Our Audience?
Toilet paper brands, which essentially have very few marketable qualities, are nailing their social media strategies. This just goes to show that no matter how mundane the product is, with the right strategy and content, any brand can find and impress an audience on social media.
August 4, 2017
Research:
Cinema Advertising In The Age of Multiplexes
While Indian brands still majorly relies on print and television advertising, some brands are heavily leaning towards cinema advertising. Cinema advertising has seen a considerable growth in recent years. One wonders what is driving the marketers to invest there.
August 4, 2017
Marketing:
Digital Tricks & Tactics – Understanding Ad Fraud Detection
Digital media didn’t come with rules or traditions, making it less transparent. The article explains why advertisers should understand strategies and tactics laid out by agencies as well as prioritize the analysis of results received.
July 1, 2017
Advertising:
Noted Recent Campaigns: June 2017
The month of June 2017 had so much to offer. Here's a quick look at some brilliant ad campaigns that we've shortlisted for you.