News:

Melt Update | 27 September | MRUCI: Shashi Sinha & Shailesh Gupta re-elected and MORE

melt, September 30, 2022

Meanwhile, ZMCL ropes in Sonia Kapoor to lead Innovation Studio.

Top News:

1. MRUCI: Shashi Sinha & Shailesh Gupta re-elected
At its AGM, the Media Research Users Council India (MRUCI) re-elected Shashi Sinha, CEO – India, Mediabrands and Shailesh Gupta, Director, Jagran Prakashan Ltd. to continue in their respective roles as Chairman and Vice Chairman of MRUCI.

2. Truecaller launches new ad tools
Truecaller Ads announced the launch of their new product range to help marketers advertise, including a unique combination of expansive scale, engagement, an exclusive environment, nuanced targeting capabilities, and first-party data insights for audience segmentation.

3. W+K India appoints Shreekant Srinivasan as Biz Head – Delhi
W+K India has appointed Shreekant Srinivasan as Head of Business for the Delhi office. In this role, he will lead the new business agenda as well as head the account management function for the office. He will be closely involved in all key brand work.

4. Apurva Chandra: M&E sector can touch $100 billion by 2030
Speaking at FICCI Frames, hoping that India will become a $10 trillion economy in a decade, Ministry of Information and Broadcasting (MIB) Secretary Apruva Chandra said that the media and entertainment sector should target to grow by $100 billion by 2030.

5. ZMCL ropes in Sonia Kapoor to lead Innovation Studio
Zee Media Corporation Ltd (ZMCL) has on-boarded Sonia Kapoor as Head – Innovation Studio. In her current role, Sonia will be responsible for business development and revenue generation through providing innovative brand solutions and content integration propositions.