News:

Melt Update | 27 March | ZEE Media Corporation to launch 3 channels and MORE

melt, March 27, 2023

Meanwhile, Ajit Gurnani appointed as CBDO for Publicis Groupe SA, Sachin Tendulkar named JioCinema brand ambassador, Qatar Airways partners with Royal Challengers Bangalore, and Nabendu Bhattacharyya launches Ideacafe.Agency.

Top News:

1. ZEE Media Corporation to launch 3 channels
ZEE Media Corporation will be launching three channels – Zee News HD, and two others in Kannada and Telugu. ZEE News has recently unveiled a new look, with a vibrant colour pallet and clear visuals.

2. Ajit Gurnani named CBDO, Publicis Groupe SA
Publicis Groupe announced today that it had appointed Ajit Gurnani as Chief Business Development Officer for South Asia. In his new role, he will enhance new business offerings, strengthen client relationships, and accelerate growth for the Groupe and its clients.

3. Sachin Tendulkar named brand ambassador for JioCinema
JioCinema has announced cricket’s biggest icon and IPL winner Sachin Tendulkar as their Brand Ambassador. Tendulkar will reinforce JioCinema’s efforts to make sports viewing synonymous with digital.

4. Qatar Airways named title sponsor of Royal Challengers Bangalore
Qatar Airways has been officially named the main principal partner by Royal Challengers Bangalore (RCB). Muthoot Fincorp sponsored RCB for three years.

5. Nabendu Bhattacharyya launches Ideacafe.Agency
Nabendu Bhattacharyya has announced the launch of his new company, Ideacafe Agency. Bhattacharyya was the founder of OOH agency Milestone Brandcom, which got acquired by Dentsu in 2014.